Integration of animal welfare in the food quality chain: From public concern to improved welfare and transparent quality (WELFARE QUALITY) This Integrated Project (39 participants) addresses these objectives and, importantly, pays particular attention to the "fork-to-farm" approach through establishing a strong society-science dialogue. In this context, appropriate and robust on-farm welfare assessment methodologies will be developed together with information frameworks and an array of targeted, high priority welfare improvements. The proposal bring together many important European players in a well-structured project that offers a real possibility for Europe to cement its position as a leader in farm animal welfare research. | . |