Health improving, safe seafood of high quality in a consumer driven fork-to-farm concept (SEAFOODPLUS)

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This Integrated Project (80 participants) aims to reduce health problems and to increase well-being among European consumers by applying the benefits obtained through consumption of health promoting and safe seafood products of high eating quality. The relevance of seafood in the diet to diminish the higher incidences of cardiovascular, cancer and inflammatory diseases for instance will be assessed by performing dietary intervention and epidemiological studies. Seafood's importance for consumer well-being and behaviour will be assessed to understand determinants of consumers' seafood consumption and to adapt seafood products to consumer demands. The objectives of the seafood safety component are to make seafood safe for the consumer, by identifying risk factors and to undertake risk-benefit analysis. Validated traceability systems will be assessed to make it possible to apply a total chain approach from the live fish to the consumer product, and to trace back any feature from fork-to-farm.